I'm raising the following important topic for discussion. A large portion of printing needs - approximately 90% - is related to packaging. Often people don't fully understand what is packaging and what isn't. Surprisingly, book or magazine covers can also be considered packaging -- these are items that need to capture buyer attention at the point of sale, so they function as packaging.
The service sector is another area where the concept of packaging expands. Business and gift cards are examples of elementary packaging. Whether it's a hairdresser, beautician, manicurist, massage therapist, or fitness trainer -- everyone needs attractive packaging.
Flyers, which are often not considered packaging, are important when marketing new services or products. Packaging needs periodic updating or seasonal changes. Co-packaging or joint packaging, such as Christmas packaging or picnic baskets, is another example of packaging diversity.
Personalized packaging or sleeves also play an important role. These allow covering industrially produced products or binding them into joint packaging.
For all these printed materials, the amount of information can be reduced through the use of QR codes, which direct consumers to a website or landing page.
One important quality that unites all these types of printed materials is solidity. This is key when handing over packaging or making a purchase decision. Therefore, these cannot be just printed items, but should include at least one printing effect to ensure security and differentiation -- this is especially important for gift and discount cards.
