The summer trade fair season is almost here and it's the ideal time to increase your company's visibility. If you're heading to a trade fair, it's important to ensure that your advertising materials stand out and leave a quality impression. We specialize in providing exclusive printing services and designs. Our goal is to help you achieve the best results.
Here are 6 different stages that, when followed, will increase the likelihood that your printed materials will actually bring results and be measurable.
1. Strategy planning
The success of trade fair materials begins with proper homework. Before ordering materials, it's worth thinking about who you'll meet at the fair and who your ideal customers are. We always recommend segmenting potential customers as follows:
- Might buy suddenly
- Smaller client
- Larger client
- Clients you must definitely win
Every print costs money, so there's no point in distributing materials randomly. More affordable prints are suitable for mass distribution, while exclusive brochures and sample products should be given to potential major clients. For example, many of our clients order business cards in two different quality levels -- one for mass distribution and another for more exclusive contacts.
2. Setting up the content framework
Content planning is crucial when creating advertising materials. Ask yourself: What is the purpose of each print? Who is it targeted at? What really interests the target group? What should the reader do after reading? This is especially important for flyers, leaflets, and brochures. With foldable materials, you can influence the order in which information is accessed and present your product or service more effectively.
3. Copywriting or content writing
You'll be remembered with a striking message. Good copywriting is an investment, because if the message is impactful and well-written, it will be shared with others and remembered. If your team doesn't have a professional wordsmith, we can help you with quality content creation.
4. Creating visuals and design
The purpose of design is to convey the message and simplify its consumption. Message clarity and easy understandability are especially important when the target group is younger. For example, with a kitchen furniture brochure, exterior pictures alone aren't enough -- you need to show the contents of drawers and cabinets so the customer can imagine how the furniture would look in their home.
5. Making advertising materials measurable
The effectiveness of advertising materials can be measured in several ways. The most common methods are discount codes and QR codes. We use this tool for measurable QR codes. You can also create free QR codes in Canva, but their results aren't measurable.
6. Choosing quality printing service
Our selection includes 95% of existing printing effects in the world. You don't need to use all of them, it's enough to choose at least one effect to make your prints stand out. The most popular effects are I-foil, spot varnish, 3D varnish, and soft touch laminate. Printing effects can be combined with various design papers, which does raise the price, but when you touch them, you immediately understand why they're so much more expensive. To achieve the best price-quality ratio, we recommend laminated regular paper and one special effect.
The following prints are often ordered for trade fairs:
- Business cards
- Brochures
- Flyers
- Gift cards
- Product packaging
- Stickers
- Lottery cards
In the last decade, the share of prints in marketing has indeed decreased, but when they are ordered, all possible "bells and whistles" are added, which means our clients go all out with confidence.
We hope these tips help you successfully prepare for the trade fair and present your company in the best possible way! Get in touch.
