A picture is worth more than a thousand words. The human brain is programmed for visual information. Although they say don't judge a book by its cover, we can't help it as humans. First, let us bring you some interesting facts:
- 90% of information processed in the human brain is visual.
- The brain takes approximately exactly 13 milliseconds to process an image and make a decision.
- The brain processes images as much as 60,000 times faster than text.
- People remember 65% of what they see and only 10% of what they hear.
This means your product must be visually incredibly enticing. Now imagine quality packaging and non-quality product packaging. What does this tell you about the manufacturers of these products, about that company's values? Quality and thoughtful design creates trust and builds a very strong brand image.
At the most fundamental level, packaging serves as protection for the product. So that it can be easily transported and purchased. On the other hand, what's also important is that product packaging must give the right impression of the product to the right people. We cannot overemphasize how important packaging actually is. It conveys company identity, brand awareness, customer character and much more. Additionally, it competes with the remaining million products on the shelf.
We've witnessed several success stories where company sales numbers make a dramatic leap after new and thoughtful packaging design. We've seen how unsuitable product design brings sales numbers crashing down. Or how the same product sells five times more in different packaging. Behind this are actually very simple and logical rules, but they work! For example, people prefer food packaging that is easier to open. The convenience and functionality of packaging is important. Gifts are nice to receive in boxes where a good view of the entire gift opens immediately. People always prefer quality packaging and packaging that speaks to them. Color psychology is very interesting -- People want to see different products in different colors.
Look around you. Have you kept some gift or product just because of its packaging? It's a shame to throw away a beautiful thing and they're often kept for some time. This way it remains in the recipient's home for a long time, making its mark. It's like having a marketer in the customer's home!
Packaging design is a refined world that must be well understood and is vital to a company's success. In addition, the realization of packaging with special effects must be done with very special machines.
We recommend you come to our print shop to get acquainted with different materials, effects and other possibilities for product packaging. Write to us here, we'll help you find the best possible solutions.
