How Improving Book Cover Print Changed the Game (Real-Life Example)
A gentleman came to us who had written a three-part book. At the time of consultation, he had already published the first two parts, but the sales figures were not impressive.
We advised him for the third part and added special effects to the usual offset printing - then everything changed. We reached the point where the first two parts of the series continued to sit in the bookstore, but the third part had to be reprinted twice.
This example confirms the undeniable fact that books are purchased not only for reading but also for gifting. A book is not judged by its cover, but it is definitely purchased because of it.