Successful entrepreneurs see a thank-you card as an outrageous upselling opportunity. Whoever receives a thank-you card has already earned your trust at least once — they have the product in hand and have most likely already paid. Every good salesperson knows that once the wallet's already open, that's the best moment to sell to them again. This works especially well for e-commerce brands, and even better for those with a subscription option.
Excitement and intrigue captivate almost everyone. Who doesn't enjoy a little sense of anticipation?
We apply the same principle in-house. One of the most popular and profitable solutions is designing the thank-you card to resemble a scratch-off lottery ticket bought at a kiosk. This turns a simple thank-you card into a playful experience, giving the recipient a small moment of excitement and making the whole experience more memorable.
Third is the offer itself. It's like real estate: location, location, location. Luckily, in the smartphone age we have QR codes and discount codes, which are measurable. This is exactly what marketers usually perk up at — and rightly so. With thank-you cards, you can test different messages and offers, measure results, and make informed decisions that drive results.
Send an inquiry and see for yourself — a genuinely interested prospect gets a free print shop visit and a tour of our printing options.