The summer trade show season is approaching, making it the perfect time to increase your company's visibility. If you're heading to a trade show, it's crucial to ensure your promotional materials stand out and leave a quality impression. We specialize in providing exclusive printing services and designs. Our goal is to help you achieve the best results.
Here are 6 different stages that, when followed, will increase the likelihood that your prints will bring actual results and be measurable.
1. Strategy Planning
The success of trade show materials starts with proper homework. Before ordering materials, consider who you'll meet at the show and who your ideal clients are. We always recommend segmenting potential clients as follows:
- Might buy
- Small buyer
- Large buyer
- Must-win clients
Every print costs money, so random distribution makes no sense. Cheaper prints are suitable for mass distribution, while potential major clients deserve exclusive brochures and product samples. For example, many of our clients order business cards in two different quality levels – one for mass distribution and another for more exclusive contacts.
2. Setting Up the Content Framework
Content planning is crucial when creating promotional materials. Ask yourself: What's the purpose of each print? Who is it aimed at? What truly interests the target group? What should the reader do after reading? This is especially important for flyers, folders, and brochures. With foldable materials, you can influence the order of information access and present your product or service more effectively.
3. Copywriting or Content Creation
A striking message will be remembered. Good copywriting is an investment because when the message is impactful and well-written, it will be shared with others and remembered. If your team doesn't have a professional wordsmith, we can help you with quality content creation.
4. Creating Visuals and Design
The purpose of design is to convey the message and simplify its consumption. Message clarity and easy comprehension are particularly important when targeting younger audiences. For example, with kitchen furniture brochures, external pictures alone aren't enough – you should also show drawer and cabinet interiors so clients can envision how the furniture would look in their homes.
5. Making Promotional Materials Measurable
The effectiveness of promotional materials can be measured in several ways. The most common methods are discount codes and QR codes. For measurable QR codes, we use this tool. You can also create free QR codes with Canva, but their results aren't measurable.
6. Choosing Quality Printing Services
Our selection includes 95% of existing printing effects worldwide. You don't need to use them all; choosing at least one effect is enough to make your prints stand out. The most popular effects are I-foil, spot varnish, 3D varnish, and soft-touch laminate. Printing effects can be combined with various design papers, which increases the price, but upon touching them, you'll immediately understand why they're so much more expensive. For the best price-quality ratio, we recommend laminated standard paper with one special effect.
Common trade show print orders include:
- Business Cards
- Brochures
- Gift Cards
- Product Packaging
- Stickers
- Lottery Cards
While the share of prints in marketing has decreased over the last decade, when orders are placed, all possible "bells and whistles" are added, meaning our clients are going for sure success.
We hope these tips help you prepare successfully for the trade show and present your company in the best possible way! Contact us.
