Luxury business cards have been a big seller in our house for the last 30 years, but in recent years, this trend has taken an even bigger leap. If you're making a new business card, then this blog is for you!
According to statistics, the number of print orders is decreasing, but when people do print, they do it properly - meaning luxury printing is on an upward trend. The main need comes from the fact that all successful companies have a large internet presence, and it's difficult to stand out in all that chaos. Since business happens between people and 80% of large transactions occur face-to-face, business cards have their definite place in sales.
A well-thought-out business card creates a trustworthy emotion when touched, gives the client an extra reason to make contact or make a purchase, and is a clear sign that you take your business seriously and are ready to stand out from others.
Our team selected 7 of what we consider the best business cards, which we will now analyze.
Example 1: ARTER Quarter business card
- 2x design paper
- Silk screen printing
This business card is our team's favorite and often makes waves when we present our portfolio to new clients. As you can see from the picture, they went for a minimalist but elegant design, which has been very successful.
The material chosen is two design papers glued together. The card is sufficiently strong but still retains some softness despite its large material volume. Touching it creates a sense of security, and this business card is a perfect aid when you need to close deals worth millions.
Example 2: BITESTOP business card
- Design paper
- Silk screen printing
- Die-cutting
As you can see from the picture, the designers have hit the mark. Like the previous card, this one also uses silk screen printing to achieve the best print quality. Additionally, die-cutting has been used to make the business card particularly appealing and convey the right emotion.
From these two samples alone, a pattern emerges that the logo should be placed large on one side. Don't put anything else there. Considering the small dimensions of a business card, the logo should be used boldly and prominently. This ensures memorability and makes you easily noticeable. This card's design also maintains a minimalist line.
Example 3: DUOTELLUUR business card
- Die-cutting
- Silk screen printing
- Design paper
Dear reader, if you're a musician, you're really lucky. Here's a working example of how to make the business card recipient scratch their head... Almost always, people ask how this card was made. This card always creates a wow effect in our clients, and it's examined much more thoroughly compared to other cards.
As you can see from the picture, we can do everything from rounded corners to fine cuts.
Example 4: MANGOMANGO business card
- 3x design paper
- Silk screen printing
- Spot UV coating
The latest generation has radically changed the function and appearance of business cards. QR codes have been added that lead to landing pages for reading additional information or making purchases/sending inquiries. Additionally, special benefits are very common, particularly popular in retail tasting and e-shops. For services, free trials, free coffee (some product that doesn't create much additional cost but brings people through the door), or loyalty cards common among beauty salons are often used.
We do our best to be an innovative printing house. If needed, we can help you set up discount codes and assist with thinking through offers.
Example 5: LUX TELECOM business card
- Design paper
- Silk screen printing
- Spot UV coating
- Regular foil
This business card has an irregular appearance, but the designer has done wonderful work making everything fit together. As marketers say, the advertising message should hit like a shovel to the head, and this card does exactly that. It catches the eye, and you immediately understand what it's about. The next time you see a SIM card, you'll definitely remember their business card. Even after reading this blog :)
Example 6: DIGITAL NATION business card
- Design paper
- Regular holographic foil
- Silk screen printing (back side)
As you can see, even digital agencies print business cards. Large transactions usually happen face-to-face, and here a good business card has its definite role to play. Like many other cards in this list, the client's wish was simple: "If this helps our sales transactions even a little bit, then it's already very good."
Example 7: LUXCHARTER business card
- Design paper
- Regular gold foil
- Silk screen printing
Does it look luxurious? Imagine for a moment if these samples were printed in regular digital print on ordinary paper.
Final nugget
We call these "closer" business cards. A closer business card is one that you don't give to everyone. The cost of sharing one card is usually 50-60€, and actually, it's not a business card but a gift card. If you can't close the deal at the meeting, give your gift card, and the client is likely locked in. Even the wealthiest people really like getting things for free.
We recommend making closer business cards when dealing with large transactions or when the customer lifetime value is sufficiently high. Many closer card clients order cards in two price ranges. One cheaper, the other more expensive.
